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Videos

Partnership, marriage, hookup, or one night stand?

Our ecosystem, comprising client, agency, and consumer is being impacted by the shift of marketing budgets towards digital expenditure, and away from traditional. Different consumer behaviour patterns and resultant media allocation influence the...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: David McCallum, Tomoko Nishi
June 15, 2016
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Citation

McCallum and Nishi (2016a, June 15). Partnership, marriage, hookup, or one night stand?. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/partnership-marriage-hookup-or-one-night-stand-


Videos

The power of communication

Is communication the key to greater impact for our industry?

Catalogue: Congress 2016: #WOW
Author: Mark Uttley
June 15, 2016
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Citation

Uttley, M. (2016a, June 15). The power of communication. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/the-power-of-communication-8835


Videos

Welcome to ESOMAR Congress 2016- #WOW

Opening ceremony at the ESOMAR 69th annual Congress in New Orleans.

Catalogue: Congress 2016: #WOW
Authors: Finn Raben, Melanie Courtright, Jackie Lorch, Laurent Florès
June 15, 2016
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Citation

Raben, Courtright, Lorch and Florès (2016a, June 15). Welcome to ESOMAR Congress 2016- #WOW. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/welcome-to-esomar-congress-2016--wow


Videos

ESOMAR breaking news

Some news on the ICC/ESOMAR Code on Market, Opinion and Social Research and Data Analytics.

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Author: Finn Raben
June 15, 2016
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Citation

Raben, F. (2016a, June 15). ESOMAR breaking news . ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/esomar-breaking-news-


Videos

Clipboards, calls and focus groupies

The industry view of the public perception of the market research industry often comprises of people standing around in shopping centre's with clipboards. As the gap between brand and consumer has shortened enormously in the last decade, is this...

Catalogue: Congress 2016: #WOW
Authors: Luke Sehmer, Melanie Courtright
June 15, 2016
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Citation

Sehmer and Courtright (2016a, June 15). Clipboards, calls and focus groupies. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/clipboards-calls-and-focus-groupies-8700


Videos

Artificial Intelligence algorithms

This presentation will illustrate how AI algorithms on big data sources (social media, search, e-commerce, Internet of Things, Mobile data) can be developed and applied for transforming consumer insights and marketing programs. This transformation...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Sunando Das
Company: KANTAR TNS Malaysia
June 15, 2016
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Citation

Das, S. (2016a, June 15). Artificial Intelligence algorithms. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/artificial-intelligence-algorithms-8675


Videos

Big Data, big opportunity

A favourite book, a favourite film, the American zeitgeist and my challenged browser: a personal perspective about data, people and brand shadows at an exciting time to be launching a business.

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Ged Parton
June 15, 2016
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Citation

Parton, G. (2016a, June 15). Big Data, big opportunity. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/big-data-big-opportunity


Videos

Transformational strategy

Every industry is being disrupted by changing conditions in their operating environment - the market research industry is no exception. In such disruptive times, the purpose of strategy development must be to transform the business, to re-conceive...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Steve Tighe
June 15, 2016
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Citation

Tighe, S. (2016a, June 15). Transformational strategy. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/transformational-strategy


Videos

Hurry up! And wait! The road to research impact

ESOMAR’s Director General Finn Raben has rightly pointed out the absolute critical role of client-side researchers in determining the future of our industry. Yet, how well do major corporations actually manage their consumer insights functions?...

Catalogue: Congress 2016: #WOW
Authors: Simon Chadwick, Ravi Dhar, Christine Barton
June 15, 2016
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Citation

Chadwick, Dhar and Barton (2016a, June 15). Hurry up! And wait! The road to research impact. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/hurry-up-and-wait-the-road-to-research-impact